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Brett Merritt

I'm Brett Merritt, Content Director for AtTask.

Brett Merritt is a Creative/Content Director with years of professional writing, creative and production experience in various fields including journalism, film, marketing and web content. Focus on content creation, developing concepts/ideas, branding, creative direction, contributing to marketing campaigns and managing the social media presence. His goals involve making the world a little better, being a good husband/dad and improving his skills as a creative professional each day.

Brett Merritt's Background

Brett Merritt's Experience

Creative Director at iCentris

June 2011

Currently drives the creative direction of iCentris (SolutionX) and its clients while developing concepts/ideas for branding and marketing goals and then providing direction on the execution of those concepts. Job Responsibilities: - Work effectively with the marketing team to develop design solutions that clearly meet project briefs and company goals. - Manage designers and copywriters. - Gain ongoing knowledge of Interaction Design, technology, usability and experience design. - Collaborate on marketing strategies for launch campaigns and ongoing messaging. - Ensure brand consistency, visually and in marketing messaging across all print and web/mobile marketing materials. - Direct video productions, editing, voice over or other media projects. - Lead brainstorming sessions with designers and copywriters. - Deliver labeled branding files from client to the designers and final files to production/dev teams. - Keep current on design knowledge and trends, especially in the web/mobile space. Skills: - 9 years experience creating/managing content in the journalism and web development industries – including writing, editing content as well as reviewing and managing design. - Familiar with HMTL, Photoshop, Illustrator, and other design tools. - Strong conceptual abilities. - Excellent oral, written, and presentation skills - Keen understanding of how the web/mobile is consumed and used. - Self-motivated with the ability to juggle multiple projects. - Meticulous with design details and quality. Also folded into my role are most major duties of previous positions as Creative Director and Creative Content Manager at SolutionX.

Actor at Talent Management Group, Inc.

August 2006

Represented by TMG since 2006. My specialty is in film acting with experience in commercials, industrials, theater and emcee/convention presenting.

Freelance Writer at Brett Merritt

February 2003

I have writing experience in various fields including journalism, academic, sales/marketing and web content. I have experience writing ads, web video scripts, website copy, video training scripts, feature articles, product/service reviews, press releases, industrial training scripts, sales letters, email campaigns, brochures and blogging. Current/Past Clients include: Cosmic Pictures, XanGo, Sack Lunch TV, The Daily Herald, MyMangosteen.com and many other companies in the Network Marketing and Direct Sales industries.

Creative Director at Solution X

January 2010 - July 2011

Assist CEO Rodger Smith and Marketing team with the creative direction of SolutionX and its clients by developing concepts/ideas for branding and marketing goals and then providing direction on the execution of those concepts. Assist in the creative conceptualization process, branding and product development. Regularly review the work of the Creative team. Collaborate to set the creative tone and establish best practices with SolutionX's overall creative vision; and to monitor the quality, strategy and integrity of each creative deliverable. Responsible for contributing to SolutionX and client online marketing campaigns and promotions/ads using landing pages, email, video and social media integration to make client sites something people will want to talk about and visit. Create, edit and acquire content for all website properties, email marketing campaigns and audio/video training and presentations. Keep up with developments within creative fields, as they apply to our business. Use this knowledge to help creative teams stay current on new methodologies, approaches and concepts. Responsible for managing SolutionX's social media presence. Help to determine with marketing team and project managers what each client needs to keep adoption up and retention up and attrition down and to complete and deliver finished, bug-free web tools and software. Maintain most major duties of previous position as Creative Content Manager.

Co-Founder/Artistic Director at Thrillionaires Improv Theatre

March 2006 - January 2011

Improvised plays/musicals in various genres. Available for short theatrical runs or one night shows in nearly any entertainment venue. We are also for hire as an entertainment or workshop opportunity for companies and schools. www.thrillsimprov.com

Creative Content Manager at Solution X

August 2008 - December 2009

Help communicate and coordinate content needs and usability concerns between creative, marketing and development department. Contribute a user-orientated perspective to the creative and development process. Contribute to the design of the website by focussing on how the needs of users could be met through the addition of content. Contribute to the process of information design, to ensure that content meets the goals for the site and the needs of users. Allocated tasks to additional content contributors when needed. Prepare textual content for websites (including articles, copy, database content, links, FAQs, etc.) and e-newsletters and SMS messages. Prepare scripts for audio voiceovers, for downloading from the site or distribution as ‘podcasts’ and ready the multimedia content needed to support or work alongside textual content. When needed, locate and select appropriate, existing multimedia content, including still images, animations, music and video. Liaise with multimedia specialists in the creation of any new multimedia content. Edit copy received from additional content contributors. Recommend changes in editorial policy and site design.

Copywriter at Solution X

August 2007 - July 2008

Wrote and/or edited all original copy for SolutionX and its clients including website, email, newsletter and audio/video training.

Performer at ComedySportz

2001 - 2008

Perform team-based improvised scenes. Team work is imperative to the show and team success. Also have experience teaching improv to beginners, corporate workshops and the curious.

Manager of Customer Support at MyMangosteen.com

March 2004 - September 2007

Oversee the tech support and general customer support for users of replicated website MyMangosteen.com as well as supervising the Billing and Shipping departments. Managed staff of support employees. We responded to all support requests within 24 hours primarily using email and Live Chat and some phone. MyMangosteen.com has 50,000+ subscribers. Duties included copywriting, answering support email, user training, coordinating billing and shipping departments, new employee training, scheduling, instant chat service implementation and management, database cleanup, various content writing for the website and some HR/payroll.

Features/Entertainment Writer at The Daily Herald

February 2003 - February 2004

Wrote 2-3 14" enterainment related stories a week including music concert advances and reviews, theater advances and reviews, visual arts and dance stories and film reviews. Also in charge of finding, editing and compiling content for weekly entertainment section (wire stories, charts, ratings, box office, etc.) Compiled and updated community arts/entertainment calendar. Wrote arts/music briefs as well as short CD reviews. Contributed two 25-40" feature stories a month on varying assigned topics.

Creative Director at iCentris

June 2011

Currently drive the creative vision of iCentris and clients through the development of concepts/ideas for content/design, branding and to support marketing goals and then providing direction on the execution of those concepts. Job Responsibilities: - Work effectively with the marketing team to develop design solutions that clearly meet project briefs and company goals. - Lead and develop designers and copywriters. - Create and manage design and content calendar based on client and company creative needs. - Monitor trends in content, Interaction Design, technology, usability and experience design. - Collaborate on marketing strategies for launch campaigns and ongoing messaging. - Ensure brand consistency, visually and in marketing messaging across all print and web/mobile marketing materials. - Direct video productions, editing, voice over or other media projects. - Lead brainstorming sessions with designers and copywriters. - Deliver resources from client to the designers and final files to production/dev teams. - Curate and edit content from all writer sources (client, contractor, internal). Skills and Qualifications: - 9 years experience creating/managing content in the journalism and web development industries – including writing, editing content as well as reviewing and managing design. - Familiar with SEO practices, HMTL, Photoshop, and Illustrator. - Strong conceptual abilities. - Excellent oral, written, and presentation skills - Keen understanding of how the web/mobile content is consumed. - Strong project management skills - Self-motivated with the ability to juggle multiple projects. Also folded into my role are most major duties of previous positions as Creative Director and Creative Content Manager at SolutionX (which was bought by iCentris in 2011).

Actor at Talent Management Group, Inc.

August 2006

Represented by TMG since 2006. My specialty is in film acting with experience in commercials, industrials, theater and emcee/convention presenting.

Freelance Writer at Brett Merritt

February 2003

I have writing experience in various fields including journalism, academic, sales/marketing and web content. I have experience writing ads, web video scripts, website copy, video training scripts, feature articles, product/service reviews, press releases, industrial training scripts, sales letters, email campaigns, brochures and blogging. Current/Past Clients include: Cosmic Pictures, XanGo, Sack Lunch TV, The Daily Herald, MyMangosteen.com and many other companies in the Network Marketing and Direct Sales industries.

Creative Director and Associate Creative Director at Solution X

January 2010 - July 2011

Assist CEO Rodger Smith and Marketing team with the creative direction of SolutionX and its clients by developing concepts/ideas for branding and marketing goals and then providing direction on the execution of those concepts. Assist in the creative conceptualization process, branding and product development. Regularly review the work of the Creative team. Collaborate to set the creative tone and establish best practices with SolutionX's overall creative vision; and to monitor the quality, strategy and integrity of each creative deliverable. Responsible for contributing to SolutionX and client online marketing campaigns and promotions/ads using landing pages, email, video and social media integration to make client sites something people will want to talk about and visit. Create, edit and acquire content for all website properties, email marketing campaigns and audio/video training and presentations. Keep up with developments within creative fields, as they apply to our business. Use this knowledge to help creative teams stay current on new methodologies, approaches and concepts. Responsible for managing SolutionX's social media presence. Help to determine with marketing team and project managers what each client needs to keep adoption up and retention up and attrition down and to complete and deliver finished, bug-free web tools and software. Maintain most major duties of previous position as Creative Content Manager.

Co-Founder/Artistic Director at Thrillionaires Improv Theatre

March 2006 - January 2011

Improvised plays/musicals in various genres. Available for short theatrical runs or one night shows in nearly any entertainment venue. We are also for hire as an entertainment or workshop opportunity for companies and schools. www.thrillsimprov.com

Creative Content Manager at Solution X

August 2008 - December 2009

Help communicate and coordinate content needs and usability concerns between creative, marketing and development department. Contribute a user-orientated perspective to the creative and development process. Contribute to the design of the website by focusing on how the needs of users could be met through a mix of content. Contribute to the process of information design, to ensure that forms meet the goals for the site and the needs of users. Allocate writing tasks to contract writers. Edit copy received from additional content contributors. Prepare textual content for websites (including articles, copy, database content, links, FAQs, etc.) and email newsletters. Write and edit scripts for audio voiceovers and ready the multimedia content needed to support or work alongside textual content. When needed, locate and select appropriate, existing multimedia content, including still images, animations, music and video. Liaise with multimedia specialists in the creation of any new multimedia content. Recommend changes in editorial policy and site design.

Copywriter at Solution X

August 2007 - July 2008

Wrote and/or edited all original copy for SolutionX and its clients including website, email, newsletter and audio/video training.

Performer at ComedySportz

2001 - 2008

Perform team-based improvised scenes. Team work is imperative to the show and team success. Also have experience teaching improv to beginners, corporate workshops and the curious.

Manager of Customer Support at MyMangosteen.com

March 2004 - September 2007

Oversee the tech support and general customer support for users of replicated website MyMangosteen.com as well as supervising the Billing and Shipping departments. Managed staff of support employees. We responded to all support requests within 24 hours primarily using email and Live Chat and some phone. MyMangosteen.com has 50,000+ subscribers. Duties included copywriting, answering support email, user training, coordinating billing and shipping departments, new employee training, scheduling, instant chat service implementation and management, database cleanup, various content writing for the website and some HR/payroll.

Features/Entertainment Writer at The Daily Herald

February 2003 - February 2004

Wrote multiple entertainment related stories each week for music, theater, visual arts, dance stories, and film. Delivered always to meet deadlines. Articles written by interviewing multiple sources and condensing it into a readable story. Also in charge of finding, editing and compiling content for weekly entertainment section (wire stories, charts, ratings, box office, etc.) Compiled, managed and updated community arts/entertainment calendar. Contributed a number of 25-40" feature stories a month on varying assigned topics.

Brett Merritt's Education

Utah Valley University

1998 – 2003

B.S.


Brett Merritt's Interests & Activities

Brett Merritt's passions include theatre, NFL, film, music, acting, improv, and teaching workshops on techniques of improvisation.

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